ArcadiaCRE

ArcadiaCRE is a new web marketplace that uses blockchain technology to give individual investors access to quality commercial real estate investment opportunities.
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Their goal is to democratize the commercial real estate investment industry for the benefit of both building owners and casual investors.

The company wanted to build a landing page and logo to attract and measure initial market interest. They also asked for the main pages of the marketplace platform to showcase how users can browse and invest in properties.

My Role:

Research, strategy, UI/UX

Business goal:

Landing page: Get users to sign up.
Platform: Deliver an secure, easy, low friction tool for “everyday investors” to invest in a wide range of properties.

View Prototype

View Landing Page

Research

As with any startup, defining and understanding the user is critical to success.
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I talked to building owners and accredited investors to find out what it would take for a new service to gain acceptance in this complex and traditional field.

1. The more the better

Investors love getting as much information as possible. Transparency inspires trust and aids them in decision making.

2. Blockchain as a tool, not a user requirement

We simplify the user flow so that building owners and investors don't need any prior knowledge of cryptocurrency.

UI & UX

Logo

The logo I designed follows existing industry standards such as geometric shapes and the color blue to convey stability and growth.
The layering of the triangular shapes and hues create a more dynamic and innovative impression than our traditional competitors.

Content first

Straightforward, no-frill visuals with clear elements hierarchy let the content shine and reduce visual stress for investors while they skim and analyse information.

Adaptable

2 layouts for the property listings page:

An image-heavy layout for casual investors to focus on core information, and
a text-heavy layout for advanced investors to quickly filter through investment opportunities.

View Prototype

View Landing Page

Quinn Hoang —

Product designer

Email —

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Social Media —

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Created by me with a lot of help from friends, googling, and 🍵