Sponsors for Educational Opportunity-Vietnam (SEO-VN) provides educational and career guidance to young people in Vietnam.
I redesigned the website to showcase the program's impact on past participants through their stories.
Research, strategy, UI/UX,
front-end development
The current website lacked a consistent style and did not showcase the strength of their programs. The programs details were hard to find, and the call-to-action "Apply Now" did not stand out.
Increase volume of program applicants
Encourage more applicants from diverse backgrounds
Complete new website in time for next application cycle in 6 weeks
I took inventory of the content in the current website, re-categorized and arranged them in order of priority and frequency of use.
To make sure the site is intuitive and useful, I offered multiple design directions to test with past program participants.
Final design:
The program components can be grasped quickly through the use of a strong grid.
